Meeting Register Page

Meeting banner
AdMonsters Revenue Strategy Session: Vol 1 - Prebid
There’s a certain amount of volatility inherent in programmatic advertising -- it is based on auction dynamics, after all -- which is why many publishers rely on standards like Prebid that give them control and transparency to help manage the chaos.

Today, with the upcoming death of the cookie, and other major changes looming, it's it’s safe to say that things have been a bit more chaotic than usual.

So we thought it would be good to check in on the “state” of Prebid, and understand its role in the changing media landscape. What kinds of customizations and hacks are pubs using to keep fill rates high and reduce bottlenecks now? What are ad ops leaders thinking about how Prebid should evolve to meet their needs in the future? And perhaps most importantly, what steps can pubs take now to help better prepare for 2022 and beyond.

Jul 14, 2021 01:00 PM in Eastern Time (US and Canada)

Meeting logo
Meeting is over, you can not register now. If you have any questions, please contact Meeting host: AdMonsters.